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Valerie Buckingham: Our recently announced partnership with adidas–in which adidas will produce 5,000 pairs of shoes built with Carbon technology by the end of the year, and another 100,000 pairs in 2018–demonstrates our prevalence in the marketplace.
The first 5,000 pairs of the shoes–called Futurecraft 4D–will incorporate Carbon’s 3-D printed midsole, which features a durable latticed structure that is both strong and lightweight.
At that moment, all of the romance and excitement surrounding 3-D printing comes to life.
Valerie Buckingham: When manufacturers realize that modifying a product using 3-D printing costs nothing, they begin to rethink the traditional manufacturing process.
When the cost of modifying a product’s design is free, you start to rethink the design of the product and the choices you have in producing it.
That happens more often than not in fast-moving organizations. What if they simply required moving a button to the left?
What if you could make the surface more matte with a simple machine adjustment because your customers say that’s what they prefer?
To date, 3-D printing has found a home in a wide range of companies and industries.
But in most cases, those enterprises use the technology to speed up prototyping and experimentation before new designs are put into production. Joseph De Simone, CEO of Carbon—a 3-D printing company that uses a unique light-based technology to produce finished products—and VP of Marketing Valerie Buckingham believe that 3-D printing is making important progress toward breaking out of the prototype stage and being used for direct manufacturing.