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"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.Watching a You Now stream can be an overwhelming experience."It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.He tried and failed to launch a general purpose live streaming service with Justin. Eventually he pivoted into gaming, a niche where being tied to a desktop computer made sense.But now the mobile market is mature enough for a sea change.The comments on popular videos fly by far too quickly for the broadcaster to follow.
"Guys, I’ve been drinking too much water," he tells his smartphone camera.
His broadcasting schedule swelled from one or two hours a day to appearing live in four two-hour sessions. “I was using up around 70GB of data each month, and I’m with Verizon so you know that’s not cheap.” He was addicted to the interaction with the audience, but couldn’t afford to keep up with his costs.
So he sent a letter to You Now, which put him on its partner program, allowing him to earn money when his fans left digital tips and gifts. Cashier broadcast has several hundred people following live at any time.
This growth is part of a broader boom in live streaming services.
Meerkat emerged as a media and tech darling, easily winning the war for attention at this year’s SXSW.
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