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How has becoming an online celebrity as the founder of such a successful company changed your life?Anderson: When I'm on the net, someone always wants to chat with me. Anderson: I had a temporary job in a product testing company right after college. I wanted to earn some money and then do some traveling.They can give their My Space profile out, and they don't have to worry. You can search for things, while MTV is just delivering things to you. The idea of sitting down and waiting for a TV show at a certain time, I couldn't do this anymore.SPIEGEL: My Space also appears to have changed popular culture. On My Space you can pick your own channel and go where you want. The Internet is a better form of entertainment to me.That's why TV viewership is dropping among the My Space generation. De Wolfe: As a TV manager, the best thing to happen is your show gets really hot.But you always know that it's going to lose popularity and become uncool at some point when you run out of ideas or people just get tired.But outside of My Space, it's a completely different world. I met Chris, who was a manager there, and he moved me into a position right away that I really didn't deserve. So I went from not working or doing little side jobs here and there to helping to run a company and own a part of it.
You get a visual and acoustic feeling of what a person is like by looking at it. Its probably a renaissance in wanting to be creative.
And it was always in our first business plans to expand it internationally. Its totally natural for you to talk to your friends that way. I think the My Space generation is these people who just have this experience. Its like a cell phone in that it is just another way you talk to people.
SPIEGEL: Was it easy to find investors for a site that gave users almost total control over its content? I remember trying to get my dad to use one when I was a kid because I thought it was cool. SPIEGEL: Do you think we are undergoing a fundamental shift in the way people communicate with each other? Whats culturally significant about My Space is that it has become so pervasive that people of all ages are now using it.
It means I want to look at it, it means I can write you. While a phone call is ringing in your face and you'd say: I didn't want to give that guy my number.
Think about this constant thing with women trying to decide whether or not to give their number out.